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innovation

Compare the meerkat


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I have to say the chaps who designed the compare the market / meerkat adverts deserve tons of credit, for their spark of genius to come up with such legendary commercials that are not only funny, but extremely effective. Its no wonder at all that they’ve won a good number of awards (2, 3) along the way. Pretty neat eh?

It also seems they have licensed their designs to their characters to third parties, although I wonder who (The designers or Compare the Market) owns the design rights and is earning the royalties. Usually, it would be Compare, or the company commissioning the campaign which would own the designs, but there have been previous cases, where the producing / animation company keeps ownership of the designs.

Anyhow, отличный comrade Orlov.

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